Our Story

We Are Diajem Digital

A digital agency built on genuine expertise, AI-powered tools and an unwavering commitment to growing businesses that deserve to be seen.

Diajem Digital team at work
Built Different

Built by an Entrepreneur,
for Entrepreneurs

Diajem Digital was born out of frustration. Too many great businesses — with real products, real services and real potential — were getting left behind because quality digital marketing was either too expensive, too slow, or delivered by agencies that didn't actually care about results.

We set out to change that. By combining world-class marketing expertise with cutting-edge AI tools, we deliver the kind of output that used to require a large agency budget — at prices that work for growing businesses at every stage.

We don't just run your campaigns and send reports. We become invested partners in your growth. Every client we work with, we ask the same question: how do we make this business more money? That's the only metric we care about.

Based in Leeds, serving clients across the UK and beyond — we're ambitious, connected and relentlessly focused on results.

Our Mission
"To give every business — no matter its size — access to world-class digital marketing that generates real, measurable results."
What Drives Us

Our Core Values

These aren't words on a wall. They're the principles we apply to every campaign, every build and every client relationship.

Results First

Every decision is judged by one standard: does it move the needle? We measure, optimise and hold ourselves accountable to real outcomes — not vanity metrics.

Radical Transparency

No smoke and mirrors. You see exactly what we're doing, why we're doing it, and what it's costing. Clear reporting, honest conversations, no surprises.

AI-Powered

We actively harness the latest AI tools — for content, strategy, analysis and delivery. This means faster turnarounds, smarter work and better results for every client.

Culturally Connected

We understand diverse audiences, multicultural markets and the full spectrum of consumer behaviour. Our work connects with people — not just algorithms.

The People

Meet the Team

A small, expert team with a big commitment to your growth. Every person on our team is selected for one thing: results.

Peter Akinyosade — Founder & CEO

Peter Akinyosade

Founder & CEO

Built Diajem Digital with a mission to make world-class digital marketing accessible to every business. Expert in paid media, content strategy and business growth systems. Entrepreneur first, strategist always.

Sonia Smith — Digital Marketing Manager

Sonia Smith

Digital Marketing Manager

Oversees campaign strategy, social media management and client success across the agency. Sonia brings a data-first approach to every brief — ensuring every channel we manage is optimised for measurable outcomes.

David Peters — Web Development Lead

David Peters

Web Development Lead

Leads all website builds and app development projects at Diajem Digital. David combines technical depth with a designer's eye — building digital products that look exceptional and perform at the highest level.

The Diajem World

Our Digital Ecosystem

Diajem Digital is part of a broader ecosystem of brands — all built to connect, inform and serve ambitious communities.

Diajem News

Pan-African media platform covering culture, politics, business and documentary journalism. Investigative reporting and long-form storytelling for culturally connected audiences across the UK, Africa and the diaspora.

Media & Journalism

Diajem Sports Network

Football content platform with an engaged community of fans across TikTok and YouTube. Highlights, opinions and football culture — 14K TikTok followers and growing, with 300+ YouTube subscribers.

Sports & Football

Diajem Deals

TikTok affiliate store curating the best deals, discounts and products. Smart shopping content that connects audiences with quality products at the right price — monetised through affiliate partnerships.

Deals & Affiliate

Luxaveli

Premium e-commerce and lifestyle brand spanning fashion, home goods and print-on-demand. Built for those who demand quality — a carefully curated brand experience from product to delivery.

E-Commerce & Lifestyle
Work With Us

Ready to Build Something Exceptional?

Let's talk about your business, your goals and how Diajem Digital can help you get there faster.